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Purchasing from a small, local chain or independent makes customers feel happy

80 per cent of Brits reported feelings of happiness or contentment when they purchased from a small business, according to a new report from web-to-print specialist WePrint.

The figure dropped to 53 per cent feeling this way after purchasing from a large company.

The survey of 2,000 UK adults also found that 75 per cent of respondents would put their trust in a small, local chain or an independent when making a big purchase.

The personalised service offered by small businesses was cited as the number one benefit of buying from them, followed by good customer service, feeling valued and being able to deal with the same staff.

A frustrated 58 per cent of Brits had experienced poor customer service at the hands of a large organisation, including waiting on hold for more than 30 minutes, no-one getting back to them and excessive cold calling.

The top three big business customer service fails were found to be unpleasant staff, being ignored or forgotten about and receiving an impersonal service.

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