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Feb 3, 2020

Pulsar are at the forefront of innovation

Stuart Jukes, managing director of Pulsar, the high performance apparel brand, talks to Mark Hayhurst about the company and their base layer and sport and leisure offering

Can you tell us the history of the company?

Our distribution partners see Pulsar as a trustworthy and fair company, supporting them to solve everyday challenges by working in close co-operation with each other.

Motivated by success and the belief that we are making a difference to both the market and working conditions for thousands of people every day. We continue to push the boundaries of innovation with our certified, technologically advanced products. With the company trading since 1979 the core values of business such as partnership, reliability and mutual respect, continue to be passed down from generation to generation.

How is your company developing and growing?

We are seeing rapid expansion in all areas of our business across multiple market sectors. We have found an appetite for high quality, durable, value for money garments and are seeing a movement towards more sustainable garments and processes. We are now in the process of trying to become carbon neutral as a business from using renewable energy to power the company through to planting trees to offset transport costs. Recycled and fair trade materials and components is our main focus for 2020 and beyond.

Have there been any recent developments that have changed your company’s profile?

We have received a number of product awards and accolades throughout the year from industry, but probably the biggest change to our company’s profile has been the awarding of manufacture of protective clothing for Heathrow Airport and their expansion plan for a third runway. We will be responsible for the kitting out of 20,000 plus people working around the clock in all types of weather, including the PULSAR Blizzard Thermal Base Layers in white with purple contrast stitching to match their core brand colours.

What inspires you to create new products, how do you develop them and bring them to the market?

We want to be at the forefront of innovation and our products are developed carefully, taking our time to select fabrics and components and consideration of the environmental impact a product could have depending on where in the world they are manufactured. Our product development is driven by both the markets needs and our ambition to create new exciting, comfortable, sustainable garments that out perform everything else on the market, at that time in their class.

What can we expect from your company in the next 12 months?

We have a very busy 2020 development programme and without giving too much away, we are focussing on bringing to market a range of clothing which has a fibre blend made from plastic taken out of the ocean by fisherman, which is collected in their nets at the same time as the fish. This way we are supporting the fishing industry, as they get paid for the plastic, as well as helping to clear our oceans of plastic debris at the same time, it’s a win-win as far as we are concerned.

How has the market changed in the last five years?

Markets are changing all the time but in the past five years we have seen more of a push towards eco- friendly products and comfort and performance over price. Our top priority is to make garments last as long as possible.

What do you feel has been the company’s greatest success?

Apart from winning multinational contracts the greatest success is entrusting our people who work as a team and are the backbone of our business. Without them we wouldn’t have a business.

To what do you attribute your success?

It’s simple, work hard, passion and promote quality over quantity.

What advice would you offer to retailers?

A great display of product is always good with well informed packaging but most importantly have the stock available in all sizes. It’s amazing how many times I’ve been to a store and ready to buy, only to find out my size is not available. That just drives people to online shopping.

What services and support do you offer retailers who stock your product?

We have a couple of great retail display units, posters, floor mats and much much more. We have a team of people who are available to talk through and show the benefits of our products over and above others.

What trends do you predict will be popular in the coming year?

I’m pretty sure the trend is going to continue to be moving towards environmentally friendly and sustainable products.

How important is social media to you?

It’s becoming increasingly important to us and we are now looking at clever ways to entice people to follow us, including giveaways. We do, however, not want to bombard people with useless information. Our message has to be clear and concise.

How can a new customer open an account?

It’s really simple, all they have to do is go to our website (www.pulsaruk.com) and fill out the form “Become a reseller”. It takes less than ten minutes.

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