knog
knog
Jun 14, 2021

Polyamorous Monogamists Required.

Variety, be it Vaudeville, Burlesque, the “All you can eat” buffet, “Now That’s What I Call Music”, that little “M” button on a BMW, or the core of the Giant Supermarket’s mantra of “All under one roof” – Variety is shoved under our noses with such veracity that at times we’re blinded by the light of opportunity.

I have soooooo many Kitchen utensils in one of my drawers that I can’t find the bottle opener I’m looking for, I literally go “utensil blind”. It’s hiding in plain sight…
So, where’s the best blend of variety?
Where is the place where choice is the perfect blend of choice? Enough, without blowing our tiny minds. 
Who do we get that from?

Michel, THE Concierge at The Savoy, London, knows what’s hot, where’s chic, who can serve with discretion…He’s worth his weight in GOLD, to the Hotel and its residents.
Forget a search engine, it’s the human connection that rewards direction with minimum fuss, maximum consideration, living at the apex of return…

Who’s your Michel?
Where’s your quiet oracle who’ll guide you through the asteroid of choice?
Where are those houses of curated brands?
If you’re after Garlic Bread (Garlic Bread?!) and why not, it’s the future…Who’s gonna get it for you in the way you want it?

We all have two ears and one mouth – a given, Paul.
How many use their ears twice as eagerly as their mouth, though?

Understanding the needs of the client is the first, and perhaps most important step, so the offer, delivery and return, exceeds both parties’ ambition.

From e-commerce through High Street to tertiary specialist destination retail, the brands, product segmentation, seasonal offer, presentation and stock mix can provide opportunity and/or headache. Long term relationships are built on trust, with a long term plan and a confidence that the partnership is exactly that – shared responsibility, hard work, exploration, review and going again…Nothing ventured, nothing gained.

If that relationship is founded in those principles, at a cultural and personnel level, then the discussion around multiple brands potential and suitability share that commonality. The trust is empirical from category killer brands to emergent outfits.

It’s those that revel in spinning multiple plates, those that reach across society, those that are curious, those that are personable, those that listen, those that deliver who win that trust.

The most successful distribution businesses curate a range of brands to represent the best – for your now and your future.

So, here’s my call to action that those who want someone with a duplicitous character, someone who’ll be someone to everybody and everybody to someone.

You need a business/people who sit right in the middle of Polyamory.
What Is Polyamory?
“Polyamory is the nonpossessive, honest, responsible, and ethical philosophy and practice of loving multiple people simultaneously,” according to the Polyamory Society. “Polyamory emphasizes consciously choosing how many partners one wishes to be involved with rather than accepting social norms which dictate loving only one person at a time.”
Don’t let the purists shame you – grab that platter (or rock up with your own 12” plate Partridge style) and travel around the world in Jimmy’s Buffet, play “Now That’s What I call Music” on 11, lob your Garlic Bread in your trolley…with glee.
These distributors have done the work, so you don’t have to.

Paul Heywood
Brand Marketing Manager – Run Channel, 2Pure Ltd.
[email protected]

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