Mar 21, 2017

New warehouse will see an excellent service made even better

David Sanderson, managing director of Reydon Sports - the one-stop-shop for the independent sports trade – looks to the future

Reydon Sports are on the move. The UK’s largest Sports Wholesale and Distribution Company is increasing the size of their warehouse by moving to new premises.

Formerly based at Lenton Lane, they will occupy their new building at Birch Park, Giltbrook, Nottingham, just off junction 26 of the M1. David Sanderson, Reydon Sports managing director, said: “We are moving to a bigger and better warehouse, which has easier transport links to the M1 motorway.

“This will enable us to keep our service levels to the great standard that we have already.

“We now have improved offices and showroom and warehouse facilities.

“With the new showroom we have more space to display our products.

“The lease expired on our Lenton Lane premises, we looked at five or six other sites in or around Nottingham until deciding on Birch Park.

“We felt this was the best one for our business needs.”

Reydon Sports features more brands and products than ever before and you can get them from one place, in just one delivery.

They supply a vast range of sporting goods and services to the independent sports trade. All the hassle of stock buying, gone in an instant. In a sentence, Reydon Sports are the one-stop-shop for sports retailers.

Sanderson said: “We are the stock room of the independent sports retailer.

“We have a massive range of brands you can buy from one place. It’s one phone call, one delivery, one invoice, one rep. Gone are the days where you need to deal with multiple suppliers.

“We’ve got an exciting, brand new website coming in June and a new telesales service. We can take all the hard work out of managing and ordering stock.

“The new website will make ordering even easier for customers.”

Reydon have developed a wide range of highly successful, in-house brands which include; Precision (footballs, goalkeeping gloves and training aids), MANTIS (tennis, squash and badminton), Fox TT (table tennis), Midwest (American sports) Swimtech (swimming), Dukes (cricket), and not forgetting their hugely successfully fitness brand UFE. In addition, they offer brands such as Bliz Eyewear, Puma, Fox 40, Speedo, Shock Doctor, Head, Wilson, Molten, Makura, and SmellWell, amongst many others.

Sanderson added: “It’s going to be a big year for Reydon Sports and it’s not just about the move.

“We will have new lines in Precision, new lines in UFE and some improved prices.”

But the emphasis is still on great service and the fantastic product range that Reydon sports offer.

Sanderson added: “If, for example, you were looking to open up your own sports store, from scratch, then we can fill your shelves for you with one phone call and one delivery. We can offer you a wide range of world renowned brands from our warehouse, and we can offer you that 24/7.

“We have brands that we own, brands that we are official UK distributors for and brands that we are third party distributors.

“You can buy all these brands from Reydon on a daily basis and we will deliver it to your door free of charge the next day, if your order is over £100.”

Reydon are the official suppliers to the Stag buying group, Intersport buying group and the RSI Group, in Ireland.

Reydon also offer great deals on their own range of products. Sanderson added: “We are able to offer incredible discounts, giving the retailer stronger margins on our own brands, and these can be bought alongside our huge range of international brands.

“In a nutshell, you have one dedicated point of contact for all our brands, no stock order commitment, for bespoke, value driven brands tailored to the independent sector.”


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