The 160-year-old company has confirmed it will be supplying its full hockey collection to customers in Holland direct from its European warehouse in the UK from January 1.
Grays has already managed the successful launch of this sales and distribution concept in France and Ireland.
It says the move will allow Dutch customers to benefit from the investment the company has made across its business internationally.
Richard Gray, Grays International’s sales and marketing director, says: “What better way to celebrate our 160th birthday than to announce we will now be working directly with the Dutch market?
“Prime Sportsgear have done a fantastic job in building the Grays brand in Holland over the past 35 years and we would like to take this opportunity to thank them for all they have done for us.
“We are delighted they will continue to work with us to establish the new structure and that Harald Wintraaken has accepted the role of country manager for the Netherlands at Grays.”
