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Download the August 2015 Issue of Sport Insight Magazine.

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COVER STORIES
SEAMLESS SHOPPING
The benefits of combining the in-store and online experience
CASH RICH RUNNERS
The new breed willing to spend more on their sport
ECOMMERCE
Proven ways to boost your internet sales

REGULARS
NEWS
Latest headlines, key dates and events
KIT STOP
Essential stock for your shop
FRONT RUNNERS
Susan Herbert, Intersport UK head of marketing
ON THE PODIUM
James Tattersall of Target Sport gives us the facts about the darts brand
THE INSIDER
Brian Gannon of Gannon Sports in Scotland
UNDER THE COUNTER
A sideways look at the world of independent retailing
IN SEASON
Rugby
Triathlon and swimming

FEATURES
COMPARE & CONTRAST
Focus on the European rugby sector and its two biggest markets
WINNING COMBINATION
STAG got the balance right at its latest summer buying show
AIMING TO JOIN THE BIG LEAGUES
MLS has developed into a growing force in football
TANNI GREY-THOMPSON
Britain’s greatest Paralympics athlete

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