ASICS LAUNCHES DYNAFLYTE™–THE KEY TO FAST RUNNING
ASICS’ lightest-ever cushioning shoe
In June, ASICS unveiled its latest trainer – DynaFlyte. DynaFlyte was designed and developed at the Institute of Sport Science, Kobe, Japan (ISS). ISS, the beating heart of ASICS, is where countless pieces of data from amateur and professional runners over the past 30 years are collated and analysed to inform product development. ISS has put ASICS at the forefront of research in running. Its rigorous approach to product development has led to the discovery of the breakthrough technology, FlyteFoam.
Weighing just 270g, DynaFlyte it is ASICS lightest-ever cushioning shoe. Made especially for runners who are motivated by speed and want to fly towards a personal best marathon time. The trainer features FlyteFoam technology in the midsole and it is the first product that allows everyday runners to experience ASICS’ latest patented technology in its purest form.
DynaFlyte unlocks the potential to run fast by delivering superior cushioning in a lightweight shoe. With less shoe weight to swing forward, runners experience less energy loss, more efficient running and unlock the potential for speed at any distance.
Maintaining effective cushioning while simultaneously reducing a shoe’s weight is a key challenge in running footwear development. Armed with category-bending innovations, DynaFlyte beats this challenge and breaks the 300g barrier, becoming ASICS’ lightest cushioned running shoe. Weighing in at about 270g, DynaFlyte opens up new possibilities for runners looking for a shoe that offers both lightweight and superior cushioning to unlock their speed.
The material at the core of the shoe is FlyteFoam technology — first trialled in MetaRun in November 2015. DynaFlyte marks the first use of FlyteFoam in its purest form, through a full-length midsole providing a responsive and cushioned ride.
FlyteFoam is the result of three years of development and over 300 prototypes tested at ASICS Institute of Sport Science. Built with reinforced fibres that work to maintain cushioning, it is approximately 55% lighter than the industry standard and is ASICS’ lightest midsole. Equipped with a full-length FlyteFoam midsole, DynaFlyte meets the highest level of cushioning standards among ASICS running footwear.
DynaFlyte embodies ISS’ human-centric science approach to product development and commitment to continuous improvement, bringing new possibilities to runners looking for performance and speed at any distance.
DynaFlyte will be available for men and women at ASICS online stores and select running outlets worldwide starting July 2016.
Visit the ASICS B2B website today at b2b.asicsonline.com.auk or see your ASICS representative for more details on 01925 243360.