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Jan 31, 2012

From strength to strength

Precision Training was founded in 2005 and has become Britain's number one choice for specialist sports training aids and apparel - from elite professionals through to grass roots level.

The start of the new year has seen a major change to the company's brand identity to reflect the expansion of the business and the outlook moving forward.

The parent brand, Precision Training, has been replaced with the new Precision identity, which includes a brand new company logo.

Underneath Precision, the successful Precision Goalkeeping, Precision Running and Precision Boxing brands all have their own separate identities.

But the wholly-owned brand of Reydon Sports is far from resting on its laurels and further brand expansion is expected.

Indeed, in recent years the progressive brand has brokered agreements with the Football League, two Premier League clubs, a leading county cricket club, expanded into Ireland and signed a contract extension with former England manager Graham Taylor.

PRECISION GOALKEEPING
Launched in 2010, Precision Goalkeeping has propelled itself into the goalkeeping market in recent months with a host of big name signings and gloves being sold in stores up and down the UK.

Precision Goalkeeping national sales manager David Sanderson, who spent 15 years with Uhlsport before joining Precision Training, says: "We might be a relatively new brand, but we have a long history and heritage in the goalkeeping market.

"Our team spent a long period testing the first range of gloves with Burnley's Brian Jensen and we launched them when the 'Beast' wore them against Chelsea in the Premier League at Turf Moor in 2010.

"From that moment on the brand has gone from strength to strength.

"In less than a year we launched a second range of gloves designed by brand ambassador Kasper Schmeichel and 2012 will see the latest range launched into the market."

PROFESSIONAL PARTNERS
The Nottingham-based brand has forged a number of professional partnerships with some of the elite sporting bodies in the UK.

Sanderson explains: "The professional partnerships form a big part of our brand strategy.

"Not only do they endorse our products, but their knowledge and assistance has played a vital role in the research and development of our most innovative range of training aids yet."

Headlining the partnerships has been a three-year deal with the Football League, which encompasses all clubs from as far afield as Plymouth to Carlisle.

But the company's assault on the UK football market doesn't stop there - it is also the official training aid supplier to Burnley and Aston Villa.

In addition, Britain's fastest growing sports brand has a successful partnership with county championship side Nottinghamshire.

"Our portfolio of professional partners is ever expanding - towards the end of 2009 we started working alongside Northern Ireland Premiership football club, Crusaders FC," says Sanderson.

AMBASSADOR
Grass roots sport is at the heart of Precision Training's marketing programme and has announced an extension to grass roots enthusiast and former England manager Graham Taylor's role as brand ambassador.

"Graham is the perfect ambassador for Precision Training and we are delighted to have extended his role for another two years," says Sanderson.

"Being able to call upon his vast experience and footballing knowledge to further develop and enhance our extensive range of sporting training aids and apparel cannot be underestimated."

For further information on Precision Training visit http://www.precisiontraining.uk.com.

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