Nathan Sports Hydration and RIO 2016

Nathan Sports Hydration and RIO 2016

Nathan Sports Hydration and RIO 2016

NATHAN, the Running Essentials™ leader announced today the signing of marathoner Desiree Linden, who will represent the United States at the 2016 Rio Olympics. Linden will use NATHAN’s 12 oz Insulated SpeedShot handheld flasks in training and during the race.

“We’re thrilled to be working with Desiree as she chases gold in Rio,” said Brent Hollowell, vice president of Marketing for NATHAN. “Des has been using our patented double-wall insulated SpeedShot Flasks throughout her training and will do so during the race to combat the heat, which will play a major factor in Rio.”
In preparation for the Olympics, Linden has been working closely with the team at the US Olympic Training Centre, including tests on how hydration affects core temperature and performance. The results of their testing found that after a core body temperature threshold of roughly 104 degrees Fahrenheit is reached, the consumption of fluids has a negligible effect. However, drinking cold water will cause the core temperature to temporarily decrease, even during intense efforts, delaying the point at which a runners’ core temperature threshold will cause a decline in performance.

“In the Olympics every second and every step counts, so we’re all looking for a competitive edge,” said Linden. “I chose NATHAN insulated flasks because they give me a portable, reliable method to hydrate and control my core temperature during the most intense competition of my life.”

Linden is an accomplished American marathoner, with career highlights including a second-place finish at the Boston Marathon in 2011, only two seconds behind the winner. Over the past three years Linden has recorded top-5 finishes at the Berlin, New York and Boston Marathon and placed second in the US Olympic

Marathon Trials.
“Our customers are devoted runners of all levels, and as the temperatures start to warm and people lace up their shoes, we want to make sure they are able to run safely and comfortably,” said Brent Hollowell, vice president of marketing for NATHAN. “Dehydration can inflict physical and mental pain on runners, so hydration education is very important to us”.

ABOUT NATHAN
NATHAN designs purpose-driven running essentials that help athletes at all levels run stronger and run longer. At NATHAN, we believe that if you run, then you are a runner. No matter where or why, how far or fast, NATHAN creates the market-leading hydration, visibility, and performance essentials that empower runners to go out and have their best run.
NATHAN is part of the United Sports Brands portfolio of sports performance and protective product brands including Shock Doctor, McDavid, Cutters, and, XO Athletic, who are owned by Bregal Partners, a private equity investment firm. For more information, visit NATHAN at http://www.NathanSports.com or 2pure at http://www.2pureb2b.co.uk/

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