bridgedale
bridgedale
Dec 21, 2021

Halti sign licensing agreement with the Scouts

Halti sign licensing agreement with the Scouts

Halti is pleased to announce that it has reached a licensing agreement with Scout Store for the next three years 2022-2025.

This agreement will allow Halti Oy to use the Scouts’ Seal of approval on a selection of its high-quality and eco-sustainable outdoor products. The selected products have endured extensive testing both in laboratory conditions at Scout Store’s facilities and in the outdoors; these real-life condition tests have been done at the Great Tower Scout Adventure Centre located in the Lake District, where a group of our experienced Outdoor Instructors fully tested the products on-site. The Scouts Adventure Centre staff will also be wearing Halti’s sustainable apparel and footwear as part of their uniform.

“We are very excited to be working with the Scouts on this new collaboration. Producing sustainable and durable products with good quality-price relation is in our DNA. Working with the Scouts will allow us to communicate our Think Ahead Sustainable Choice initiative to a far wider audience” says Mikko Savolainen, Halti Oy International Sales Manager.

Halti sign licensing agreement with the Scouts

The Scouts’ Seal of Approval program

Since 1907, The Scouts have been an outdoor-based movement. More than a century of camping, hiking, enjoying, and living the outdoors has given the Scouts an in-depth knowledge about the requirements and features outdoor gear must possess to survive the elements. The Scouts’ Seal of Approval Program seeks the excellence within the outdoor gear with a further twist: not only the approved gear must have high standards of performance, but it also must endorse our values of sustainability, respect for the environment, inclusivity, and diversity too.

“At Scout Store we are very happy to support and endorse this exclusive range of Halti products. We made sure these lines are both sustainable and high-performance. This licensing agreement is the continuation of Scout Store’s ambitious licensing strategy that will see the commercial branch of the Scouts collaborating with a variety of brands and entities” states David Peña, Scout Store Licensing Manager.

About Halti

Halti is a Finnish outdoor brand with over 40 years of experience. People are seeking new waves to balance their busy and stressful lives. Halti exists to help people find their own peak moments – to experience the balance, calmness and harmony that come with connecting to the natural world. All of Halti’s operations are based on respecting the environment and other people. After all, the products are designed for outdoor life and sports. With Think Ahead, Halti’s sustainable development programme, company takes responsibility for social, environmental, and financial footprints. A lot of work is ahead, but Halti is continuously trying to do better – in every phase of the product lifecycle. We exist to help everyone find their own way to enjoy outdoor activities.

About, Scout Store – THE SCOUTS

Scout Store is owned by the Scouts and is the dedicated and official retailer for
all Squirrels, Beavers, Cubs, Scouts, Explorers and Network uniform. We complement this with a full range of casual clothing, a range of associated gifts and outdoor equipment.

We work with the Scouts to develop and produce all the badges for the movement and have the most up to date ranges available. Our aim is to invest in Scouting: in the future of the movement and in the future of our young people, therefore all our proceeds are returned to The Scout Association. In doing so we contribute and guarantee that the outstanding work they do creating #skillsforlife can continue both locally and nationally.

www.halti.com

www.scouts.org.uk

Halti is represented by Syndicate Brand Partnerships in the UK and Ireland.

For more information, please contact .(JavaScript must be enabled to view this email address) 07566 769555

www.syndicatebp.com




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