pp-live-2020-nov-19
pp-live-2020-nov-19
Feb 09, 2011

footdisc insoles

Achilles tendonitis, arch pain, heel pain, pronation, shin pain and even bunions - the list of running related injuries is endless.

And yet many retailers probably aren’t aware that, with a functional insole such as footdisc, many of the problems caused by running can actually be eradicated.

Most performance running shoes are sold with a sock liner, which vary in depth and feel.

However, these are primarily aesthetic - they might provide a small amount of additional cushioning, but structurally they will not aid the foot to perform.

That, manufacturers argue, is the job of the shoe.

footdisc would disagree. Designed by former World Junior Triathlon Champion Bjorn Gustafsson, a sports scientist and biomechanist, footdisc has been developed specifically for performance running shoes and to alleviate the effects of running injuries caused by excessive pronation.

(We agree that pronation does not cause injury. However, stress placed on soft tissue due to increased speed and range of pronation often does, especially when the foot starts to fatigue.)

footdisc insoles are made up of several different layers designed to work with and for the foot - they don’t just provide a blocking motion.

Equally, nor do they just ‘cushion’; they are functional and actually guide your foot to a more effective position through the running gait cycle.

It is worth remembering that the gait cycle has three key phases - contact, loading and propulsion.

During the initial contact (impact/strike) phase, additional cushioning has been proven to be useful.

However, cushioning (dispersing energy) during the loading phase and continuing to do this when the foot is employed to propel you forward is counterproductive, instead only serving to induce the early onset of fatigue.

Running with overcushioned insoles is like relaxing into a bean bag - it’s heaven at first, but after 10 minutes you ache like hell.

So how do footdisc insoles work?

•  They cushion the impact/strike phase by enhancing what the foot does naturally.

footdisc sits firmly into the shoe’s heel counter and envelopes the heel, stabilising the foot.

By enveloping the heel more, the fatty tissues surrounding the calcaenous are brought into action.

•  Loading. As your foot starts to load, the footdisc’s Dynamic Arch Cradle helps to guide the foot into an optimal position, while at the same time reducing the speed and range of pronation.

While it does this, energy (normally dissipated by the cushioning materials) is held, like a leaf spring, by the Cradle.

•  Propulsion. As you move forward through your gait cycle, the Dynamic Arch Cradle returns this energy, helping to propel you forward.

Why should you retail footdisc insoles?

•  To be taken seriously in the running market, you need a serious proposition.

footdisc insoles don’t just provide unnecessary extra cushioning, they actually help position the foot correctly in the shoe, guiding it through the foot’s range of motion.

You can differentiate yourself from your competitors and enhance your credibility as a specialist by stocking footdisc insoles.

•  With more than 70 per cent of runners suffering from injury at some point every year, you need to be able to provide them with an effective injury prevention alternative.

footdisc can provide a solution for soft tissue injuries like blisters, plantar fasciitis, shin splints knee pain, etc.

•  footdisc enables you to increase your transaction value every time someone buys a pair of performance running shoes.

By upselling them to footdisc insoles, you can improve their running - and your business.

•  footdisc UK offers flexible re-ordering and business terms, as well as comprehensive retail training and support.

Contact Mar-Systems on 01344 623883 or email .(JavaScript must be enabled to view this email address) for more information.

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