After launching into retail just over a year ago, Runderwear™ has gone from strength to strength.

After launching into retail just over a year ago, Runderwear™ has gone from strength to strength.

After launching into retail just over a year ago, Runderwear™ has gone from strength to strength. Excellent customer feedback, product tested at the Marathon des Sables and a highly successful commercial selling period in multiple Runners Need stores makes the future look very bright indeed.

Richard Edmonds and Jamie Smalley launched the brand in 2012, both keen runners who couldn’t find any specific underwear that helped them stay chafe free, sweat-free and comfortable. Working closely with friends at their running club they set about to create a range they knew would be perfect for all runners. The aim? To engineer the most comfortable sports underwear in the world for committed athletes.

What is Runderwear™?

Runderwear™ is a range of sports underwear designed to prevent chafing, increase comfort through the fast moisture wicking technical material and designed to work with the shape of your body – no matter which sport you do. All of the product range is seamless, getting rid of those nasty seams on usual underwear, which can rub, dig in to the skin and cause discomfort.

What items are available?

The tight knit range keeps the offering simple but effective – with the focus on performance.
Men have the option of a Brief and a Boxer. The Womens range offers a Brief, G-String and a Compressive Crop Top.

What’s new?

Runderwear™ is pleased to announce the launch of new products, due to popular consumer demand. The Womens Range will now have a Hipster and Hot Pant option. Furthermore the whole Runderwear™ range will be available in the new Cyan Blue colour from November 2015.

Success so far

Runderwear™ is now being successfully sold in over 100 UK stores including Runners Need, Up and Running, Alton Sports, Simply Sports and several other Intersport and STAG members stores.


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