• UK (remote / home-based)
  • 15 Nov

Location: UK (remote / home-based)

Deadline: Midnight, Wednesday, 1st December 2021

Position: Full-time, 5 days per week

Women in Football (WIF) is a network of women, men and non-binary people working in and around the football industry. Our vision is an industry where all can thrive and reach their full potential.

We are a small organisation with a big voice, creating a bigger impact. With over 5000 highly engaged members and an online network of over 50k, we have huge ambitions to change the face of football forever and are at an exciting stage of our development.

The past two years have seen the start of a new era for WIF, with the launch of our new brand identity in 2020, and our ground-breaking #GetOnside campaign in 2021. We are looking for someone to help drive WIF forward, building strong relationships with our partners,  and delivering impactful, strategic campaigns that speak to our key audiences while maintaining excellence in our brand execution.

Reporting to the Head of Marketing and Commercial, the role is full-time and you’ll work remotely - we have always been a successful remote-working team, even before the pandemic. You’ll help to support across all areas of the business, as we are a small team who help each other out, as and when needed. Some work in the evenings or at weekends may be necessary and some UK (and potentially overseas) travel may be required when appropriate.

Diversity, equality and inclusion are in WIF’s DNA and our commitment to them is what drives us. We celebrate multiple approaches and multiple points of view, and everyone is welcome. If you work with us, you’ll be empowered to bring your whole, authentic self to work - to be you. We know that this is how you will thrive, and that if you thrive, WIF will thrive.

We want our workplace to look like the communities we serve. We welcome applications from all backgrounds and especially encourage applications from people whose ethnicity is underrepresented in the football workforce, people who identify as LGBTQi+, disabled people, people of faith, men, and people who have experienced exclusion or marginalisation.

Job Specification

The role will comprise of the following activities:

Support on the development and execution of our marketing strategy to deliver on WIF’s strategic goals
Brand guardianship, maintaining strong and consistent WIF brand presence across our channels, network and the industry, ensuring co-marketing activity is aligned to our guidelines and values
Oversee and manage partner relationships and delivery of contractual rights including account management for Barclays, our lead partner
Work with our CEO, Head of Marketing and Commercial, Communications Manager and Head of Membership and Client Services to create and help deliver the content strategy across WIF channels, driving member growth and industry engagement
Manage agencies and brief creative assets and projects into agencies bringing to life pioneering and change-making campaigns
Create, plan, coordinate and execute integrated creative, inspiring and engaging brand campaigns and identify opportunities to leverage partner relationships to benefit our goals
Support on the production and delivery of creative assets and content where required
Build relationships and work cross-functionally within the football industry alongside relevant stakeholders
Oversee key elements of the marketing budget
Campaign analysis and reporting
About you

You will be passionate about our cause, and alert to the marketing and commercial possibilities around this
You will take pride in generating awareness of our brand, and prioritise where and how we ‘show up’
You will push for every opportunity, but with focus and purpose
You will understand the football industry, and how transformative our mission is
You will be naturally curious and want to make a real difference
Required skills and experience

The ideal candidate will have:

Min. 3-5 years of experience in marketing, brand management, brand partnerships, communications and / or sponsorship
Excellent verbal and written communication skills (native English level or equivalent), with the ability to influence stakeholders and build strong working relationships
Good understanding and a track record of developing and overseeing brand marketing campaigns
Good knowledge of all channels in the marketing mix
Strong PowerPoint and Excel skills
Self-motivated and calm under pressure
Able to adapt to change and a desire to learn and progress
High attention to detail and a good design eye
You will be a rallying changemaker:

Collaborative and action-orientated
Knowledgeable and trusted
Assured and restless
Preferable / nice to have:

Experience managing social media channels and creating digital content
Experience of or openness and willingness to learn how to use web CMS (content management system) platforms e.g. Wordpress
Active Twitter and LinkedIn user
Experience using Google Analytics
An interest in sport and specifically, football
An understanding of the English football system
An interest in the governance side of football
You’ll be UK-based and able to work in the UK. We are unable to sponsor visas.

How to apply

Please send your CV and cover letter to [email protected] by midnight, Wednesday, 1st December 2021. Please include links to any relevant campaigns or marketing activities you have managed or been involved in within your CV or cover letter.

Shortlisted candidates will be invited to an online video interview and may be asked to prepare a presentation or complete a short task as part of the interview process. Interviews are expected to take place on Thursday, 16th December 2021.

We want this recruitment process to be as accessible as possible, but know that there might be more that we can do, particularly if you have experienced exclusion, disadvantage or discrimination, or if you have particular accessibility needs. We would be happy to provide any reasonable adjustments that you may require - please get in touch with us, and we can think together about how to make this process easier for you.

We look forward to hearing from you.

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