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Hours: Full Time (flexible & non-standard hours)
Location: Waterloo, London (remote for the foreseeable future)

ROLE BREAKDOWN:
Your primary role will be managing the flow of social content across PTO and affiliate social
accounts. This will include:
● Channeling existing content ensuring alignment with campaign objectives
● Writing captions in our desired tone and house style in order to maximise engagement
● Adapting headlines and image choices to tailor the optimum posts to our audience
● Reporting regularly on what is working and what isn’t, and coming up with recommendations
for how we can improve our social media strategy
● Staying up to date with other social media platforms
● Helping out with other social media accounts, as and when directed
● Monitoring platform analytics, such as daily traffic.
● Daily management of PTO social accounts including but not limited to Facebook, Twitter, &
Instagram and any other platform.
● Knowledge of wordpress and publishing process
● Provide creative copy suggestions and create ad templates
● Monitor and administer web analytics dashboards, reports and key reporting tools, and point
out key areas of importance in accordance with objectives.
● Keep up to date with the latest developments and trends across Paid Social and Paid Media
in order to become an expert in the field and to advise on campaign optimisation.
● Work closely with the other team members.

ABOUT YOU:
● Previous hands-on experience creating campaigns in the major Social advertising platforms
(Facebook, Twitter, Instagram, Snapchat, LinkedIn, etc.)
● Excellent written and verbal skills - must be able to capture and embed the tone of voice
across communications
● Reporting & measurement – ability to craft impactful insights about key performance drivers
and present in a digestible manner internally.
● Previous excel skills with an understanding of basic formulas and functions used for data
analysis
● Can manage numerous projects concurrently and consistently to deliver high-quality work to
timescale (works well under pressure and to short deadlines)
● A real passion for Social, Digital, Paid activity and a hunger to develop.
● Always pushing to innovate and simplify processes
● Strong content flow management skills
● Knowledge about how media organisations use social media and how to use it yourself
● Video and photo editing experience – preferably using Adobe Suite
● Experienced problem solver
● Willingness to work as part of a team and be productively self-critical
● Has a good understanding and love of all things triathlon
● A go-getter who takes pride in their work
● Has a high level of precision and attention to detail when it comes to your work. The ideal
candidate will be a perfectionist who would never publish content without it having been
thoroughly checked through
● Delivering social strategy, creative ideas and producing some content, all informed by data
and deployed in collaboration with media planning.
● Able to adapt quickly to audiences and understand why certain content is suitable
● Ability to react to trends and catering them to particular audiences, as well as keeping on top
of analytics and implementing new strategies to improve performance
● Ability and willingness to analyse and adapt based on previous results and performances,
with an understanding of why content performs as it does
WHAT WE CAN OFFER YOU:
● Work in exciting high growth international sporting organization
● Learning the inner workings of a small but fast-growing business
● The opportunity to further your understanding of social media and its application in modern
business
● You will develop the ability to tailor videos for dedicated Facebook audiences to increase
engagement
● The opportunity to improve your ability to create highly engaged multimedia content
● Opportunities and support to use your creativity to enhance PTO’s social media content and
become a specialist in your field.

APPLICATION
To submit an application for this role please complete the online application form that can be
accessed here >>

The PTO are looking to fill this role ASAP so we will operate a rolling, remote interview process for
applicants that progress beyond this initial stage.

ABOUT THE PTO
The PTO is the Professional Triathletes Organisation. It is a not-for-profit entity consisting of
non-drafting professional triathletes who have come together to promote and contribute to the
triathlon community and celebrate the sport we all love so much.
A professional representative body is the natural evolution for sport, and the PTO’s time has now
arrived for the sport of triathlon. With its investment partner, Crankstart Investments, the PTO is now
able to contribute its resources and the collective voice of professional triathletes to helping the sport
of triathlon grow and thrive.

apply now
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