Zoggs to launch Peppa Pig learn-to-swim range

The brand has signed a two-year deal with license giant Entertainment One in order to produce the line, which will be co-branded and aimed at helping young children become confident in the water.

Available from January 2014, it comprises a selection of essential learn-to-swim products featuring both Peppa Pig and her little brother George.

Peter Doyle, Zoggs’ UK general manager, says: “At Zoggs we continually aim to develop exciting and innovative products to help make swimming fun for kids.

“We wanted to work with a license partner to develop a co-branded learn-to-swim range.

“Peppa is the hot property of the moment and is a great fit with Zoggs’ brand values, so Entertainment One was the obvious choice.”

For further information and product details visit http://www.zoggs.com