The brand says it’s the first and only swimwear range that comes with a lifetime guarantee.
In addition to its chlorine resistance, AQUALAST also offers exceptional elasticity along with fantastic shape retention, allowing for greater comfort, support and freedom of movement for the active swimmer with a perfect fit swim after swim.
AQUALAST swimwear also features UPF 50+ protection from the sun and is quick drying.
It features across Zoggs’ women’s, men’s and junior swimwear ranges and is available for trade purchase now to ship from July 2014.
The range will be supported in-store with A4 landscape and A3 portrait posters, as well as promotional side strips on freestanding units.
Products will include a non-residue ‘Lifetime Guarantee’ logo sticker and swing tags bearing the Lifetime Guarantee logo and Aqualast Consumer Lifetime Guarantee.
The range will also be heavily promoted via Zoggs’ social media channels.