Under Armour has extended its technology platform to include the launch of a new range of running footwear in the UK.
Under Armour brings 12 years of success and experience creating innovative, functional apparel to the footwear category. The foundation of Under Armour’s first-ever running footwear collection is the company’s new proprietary technology, Cartilage™. The independent suspension system serves as the ‘connective tissue’ between a runner and his environment to enhance performance and provide an exceptionally stable and smooth ride. Built with elastic, protective and stabilizing properties, Cartilage activates independently when pressure is applied to ensure initial impact absorption, reduce force and create maximum stability and support.
The ultra-light collection also features Directional Cushioning Engineering™ - an integrated system of midsole components that work together to capture energy at impact and create propulsion by releasing forces directionally. ARMOURLastic™ absorbs shock at critical impact zones in the heel and forefront for the utmost protection, ARMOURGuide™ protects against shearing forces at the midsole perimeter to deliver a more efficient return to the neutral plane and ARMOURBound™ technology dispenses full-length cushioning and maintains an even distribution of impact forces throughout the gait cycle. In addition, a built-in, ventilated FootSleeve™ feature streamlines the construction of the shoe, hugs the foot, eliminates sliding and renders the traditional bulky footwear tongue obsolete. Every inch of an Under Armour running shoe is designed to deliver technical advantages based on an athlete’s neutral and stability needs.
UA Run footwear comprises four road shoes in both men’s and women’s styles. The UA Revenant™ and UA Illusion™ offer reinforced stability for runners with a mid to low arch foot type, while the UA Apparition™ and UA Spectre™ styles enhance the ride for runners with a mid to high arch foot type. Each shoe is specifically engineered to maximise the performance of today’s generation of athletes who are running as a sport or incorporating running as an essential component in their training regimen.
Accompanying the introduction of Under Armour’s first running footwear is the brand’s new line of running apparel. Under Armour’s most comprehensive collection of running apparel showcases fresh new designs, a superior fit and a wide array of colours all in synergy with the brand’s first-ever line of running footwear. The inspiration for the 2009 collection is derived from the fusion of performance fabric innovation with style and design.
For more information visit http://www.underarmour.com.