Having pioneered and introduced the ultimate in affordable dark garment decoration with the WoW image transfer process, TheMagicTouch is launching some game changing applications using the same white toner-based printer technology.
To date, individual personalisation and short-run production of ceramic mugs has been dominated by white coated mugs decorated using traditional sublimation transfer process.
However, things are about to change.
Together with UK-based Listawood, Europe’s leading ceramics coater and decorator, TheMagicTouch has formed a global partnership to promote and market this new opportunity.
This milestone in mug decoration combines the patent protected SatinMug developed and engineered by Listawood and the CPM transfer paper from TheMagicTouch with the new white toner technology.
The matt-satin finish offers a contemporary look and smooth tactile feel, plus detail and colour matching as never seen before.
The initial eight-colour range includes black, red, blue, yellow, green, cyan and pink, with a white version also being suitable for either toner or sublimation decoration.
One advantage of the compliant and dishwasher safe SatinMug is Listawood’s ability to produce mugs to a specific pantone colour with a minimum production requirement of only 1,000 mugs.
Matching specific colour requests will be of great interest to promotions companies, charities, the business-to-business market, universities and sports clubs, to name a few.
TheMagicTouch has also introduced printable mug boxes, which will assist in promoting this personalised concept and add value to what is already regarded as a high value product.
The CPM toner-based transfers produced on the white toner TMT/Oki 711 printer can be applied using traditional mug presses, with the finished mug costing approximately £2.
Jim Nicol, managing director of TheMagicTouch, says: “Our own experience and research has confirmed the market for white mugs into the B2B market has become very competitive.
“This new opportunity will give everyone a good chance of making some money and creating new business opportunities.”
The decorated mug remains a popular promotional product and has now been given a new lease of life.
The same CPM transfer paper used for mug decoration is also suitable for the full colour decoration of notebooks, diaries, iPad cases, folders and many other B2B hard surface products.