Take Your Sales to the Trails with HOKA ONE ONE…
Over the last few years more and more runners have been leaving the pavements behind and venturing off-road thanks to the growing trend towards trail running here in the UK. Whilst this was once the preserve of a handful of specialist stores it has now become an important category for sporting retailers across the country. Smart retailers are looking for brands that have both a proven track record and offer a real point of difference for their store, which is exactly what you get with HOKA ONE ONE.
Their story begins in 2009 when two ardent trail runners decided to quit their jobs and devote all of their time to developing a concept that they believed had a massive amount of potential…running shoes with maximal cushioning, using up to 2.5x the cushioning volume of conventional footwear. The initial prototypes were pretty crude, and after each run they would return to the “lab”, in reality little more than a small room next to their office, and shave away at the EVA midsoles of their prototype shoes until they were satisfied with level of cushioning. By the spring of 2010 they were ready to share their ideas with the world and the first ever HOKA ONE ONE running shoe was born.
Since then the range has gone from strength to strength as runners and retailers have realised what a difference HOKA can make. The latest iteration of their trail running expertise is the Mafate Speed, which recently picked up a ‘Best on Test’ accolade from Outdoor Fitness magazine beating off stiff competition from a number of more established running shoe brands.
The full HOKA ONE ONE range for both trail and road is available to retailers in the UK and has already received a warm welcome from the UK running community.