saucony
saucony
Mar 09, 21

Stance X FC Barcelona “More Than Just a Club”

Stance X FC Barcelona “More Than Just a Club”

American sock manufacturer Stance has today introduced its latest partnership and first dive into the football industry by collaborating with five-times Champions League winners FC Barcelona.

The limited-edition Stance x FC Barcelona range will see one of the most renowned clubs in world football partner with a brand, famous for bringing the magic to the previously mundane with a three-sock drop, inspired by the iconic red-and-blue striped kit of the Catalan giants.

Known for its commitment to design and tech innovation, the collaboration sees Stance step into the world of football for the first time following previous successful partnerships with the NFL, NBA and MLB, which saw the brand give fans the chance to show their support for their favourite team through an oft-forgotten product.

As well as focusing on the kit made by famous by the likes of Lionel Messi, Johan Cryuff and Pep Guardiola, Stance also sought inspiration from the rich culture of the city, with Barcelona widely regarded as one of Europe’s most loved cities. Its reputation as a creative hotspot, where street art regularly fuses with the world of skate and surf, also appealed to Stance’s values, making this natural partnership.

John Wilson, CEO of Stance said:
“At Stance we are always looking to open the door to creativity and self-expression and so a collaboration with FC Barcelona, a club which celebrates on-pitch creativity like no other, was a no-brainer for us. We are proud to be partnering with a club which refuses to stand still and has revolutionised the world of football more than any other team in recent history.

We also wanted to champion not only the football club but one of the world’s most inspiring cities and its residents. Stance’s roots are found within the sub-cultures of communities and the creativity that comes from the streets of Barcelona also deserves to be celebrated.”

Designed collaboratively between the teams in Barcelona and at Stance’s headquarters in Southern California, the socks feature the club’s iconic colours and crest, whilst another pair sport FC Barcelona’s motto “Més que un club” [More than a club], allowing fans to show their passion and allegiance every time they step out.

Founded in 2009, Stance’s uncommon approach to art and science quickly turned the overlooked category of socks into a fashion staple, while redefining expectations of how socks should feel and perform. Stance has since expanded its categories into underwear and are expanding out into a wider apparel offering.

The socks drop 9th March for £14.99-£16.99 and available at http://www.stance.eu.com, https://store.fcbarcelona.com and selected retail partners across Europe.

 

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