Spanx, the tummy tightening miracle underwear company responsible for helping millions of women across the globe instantly ‘firm up’, has unveiled its new range of body shapewear for men.
Spanx for men has already become a phenomenal success in the US, with the new range selling out within days of its launch.
According to a recent survey, 90 per cent of men want to have a firmer, flatter stomach. And women agree, with 75 per cent saying they’d like to see less of a bulge and more of a trimmed torso when it comes to their boyfriends and husbands.
Spanx for men has taken two years of scientific research to develop and uses patented Spanx technology.
Spanx founder Sara Blakely says: “We applied our 10 years of knowledge and expertise in compression fabrics and transforming the body to this first of its kind collection for men - it’s the new standard in men’s undergarments.”
The Cotton Compression Undershirt (£55), available in a crew, v-neck and tank, is designed to comfortably firm the chest, flatten the stomach, improve posture and eliminate bulk under clothes. It combines the look and feel of the classic undershirt with state-of the-art cotton compression.
The Zoned Performance Crew Neck, also available in v-neck and a tank (£69), provides seamless, maximum shaping with instant transformation keeping love handles and beer bellies in check. The powerful targeted zone compression allows for maximum mobility and features moisture wicking cooling zones through under arms and back.
The Cotton Comfort Briefs (£37) and Boxer Briefs (£47) combine the look and feel of every man’s favourite underwear with an innovative breatheasy 3D pouch. There’s no chance of a sagging bum with this range as the long lasting high gauge Cotton Compression fabric contours to the body for a close fit.