Mar 04, 09

Shock Absorber launches ultimate triathlon sports bra swimwear

Shock Absorber launches ultimate triathlon sports bra swimwear

Shock Absorber, the UK’s leading sports bra brand, is set to revolutionise women’s triathlon by launching the world’s first range of swimwear with integrated sports bra technology, providing the ultimate support for female triathletes in water and on land.

Until now female triathletes have had to either compete with no sports bra and risk breast damage, or wear a standard sports bra, which is ineffective in water and wet for their cycle and run. Shock Absorber’s swimwear provides the solution to this problem by allowing women to wear just one sports bra throughout an entire race, supporting breasts both in and out of the water and drying quickly during transition from the water.

Says Shock Absorber spokesperson, Julia Nolan: “The average breast bounces significantly during swimming, cycling and running, meaning female triathletes are at risk from breast damage. However, triathletes who try to protect themselves against this by wearing a regular sports bra in the water will find they won’t get the right support, and have to then cycle and run in a wet bra. We’re delighted that we can now support female triathletes by teaming our leading sports bra technology with performance swimwear to create the ultimate triathlon sports bra.”

All pieces in the range come in a stylish, carbon grey, chlorine-resistant fabric with pink stitch detailing and quick-drying inner and outer layers. The range consists of a swimsuit, tankini, bikini, swim pant and swim short, which can all be purchased separately to allow women to mix and match. 
For more details visit

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