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Feb 07, 13

PUMA launches ACTV performance bodywear

PUMA launches ACTV performance bodywear

Grounded in the principle of athletic taping in which strips of fabric are placed directly onto an athlete’s skin in specific patterns intended to help with muscle support, PUMA’s latest range of training tights, shorts and tops goes one step further with PUMA tape built directly into the garments. 

During workouts, the innovative garments are designed to work with the body, helping maximise muscle power.

PUMA ACTV fuses the benefits of compression technology with athletic taping in order to create an easy to use performance offering.

With PUMA ACTV, elasticised silicone tape is strategically placed on the inside of the garments to provide micro massage in specific areas to the skin, which may help enable a faster and more effective energy supply to the muscles.

“While compression apparel has been shown to reduce muscle vibration and promote faster recovery, PUMA ACTV’s enhanced compression takes the notion of compression apparel one step further, offering enhanced compression coupled with the built in athletic taping system for maximum benefit,” explains Thorsten Krauss, global head of product line management and merchandising performance apparel.

In addition to the technical qualities in the PUMA ACVR range, the performance wear also includes additional running specific, practical and aesthetic features including reflective logos for visibility, mesh panels for breathability, zippered side pockets for convenience and dryCELL for wicking and comfort.

By incorporating PUMA’s advanced dryCELL technology, PUMA ACTV apparel effectively manages an athlete’s moisture, by using highly functional materials that draw sweat away from the skin and help keep the wearer dry and comfortable.

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