Optimum will be unveiling its new cycle clothing range at The London Bike Show, which takes place at London ExCeL on January 17-20.
Established in 1996 as a rugby protective brand, Optimum also now provides custom clothing to professional and amateur rugby, football, netball, hockey, tennis and cycling teams.
Says operations manager Sean Deane: “Cycling has proved itself to be the next big thing on the sports and leisure scene, with the recent Olympic success of the British cyclists and of course Bradley Wiggins winning the Tour de France.
“It is at the forefront of everyone’s minds as the next big participation activity.”
Optimum will also be making the range available to the trade via its local sales representatives.