NGX (Nutri-Genetix) the world’s first genetically personalised nutrition shake, tailored to an individual’s own DNA for enhanced performance, is experiencing tremendous overfunding on their crowdcube investment page.
The campaign that went live in October reached its target in just three days and is now looking to double its original goal across a mix of Crowdcube and Angel Investors with a huge influx of investment into the personalised nutrition sector.
As a revolutionary product in a competitive space, NGX (Nutri-Genetix) provides personalised supplement shakes based entirely on an individual’s DNA. It’s estimated that the personalised nutrition market will reach upwards of $11.5 billion by 2025 (Axiom Consulting) so it’s little wonder why NGX, the world’s first genetically personalised nutrition shake is attracting attention from a plethora of well know international investors as well as elite athletes like professional rugby player, Greg Bateman.
With the promise to shake up the industry, NGX are not only developing groundbreaking products, but challenging archaic law. Just last month they announced their war with the tax man, asking for outdated EU VAT legislation to be changed, highlighting its feckless support for sugary meal replacements ahead of healthier alternatives.
The funding will be used for production and team expansion of NGX who are experiencing 100% month on month growth. Last week they welcomed global marketing expert Jade Garrow Newport as CMO and will be offering career opportunities to multiple 16-24-year-olds with support from the government Kickstart Scheme.
Co-founders Jeremy Poland and Hugo Jones said: “With the trend for personalised nutrition forecast for huge growth in 2021, we’re delighted to be leading the way as the first genetically personalised nutrition shake brand. We have designed NGX to offer the consumer a totally new, cutting edge product suitable for weight loss, endurance or lean muscle gain to improve both physical performance and mental health. It’s great to see it proving popular with not only our customers, but with the investors too.”
The crowdfunding page can be seen here.