bridgedale
bridgedale
Jul 21, 10

London 2012 housewares range revealed

London 2012 housewares range revealed

Spearmark International, recently appointed as a licensee for the London 2012 Games, has revealed its first ranges to buyers.

The wide range of London 2012 products for adults and children will include lunchware, tableware and drinks bottles.

There will be Olympic, Paralympic, Team GB and Paralympics GB themes and designs, with some of the merchandise also set to feature the recently unveiled Olympic mascot, Wenlock, and Paralympic mascot, Mandeville.

The first products are set to hit the shelves at the end of this year.

“As the London 2012 licensing programme gathers pace we are experiencing a tremendous amount of interest in available licensing opportunities,” says Simon Lilley, head of licensing and retail at the London 2012 Organising Committee.

“We are very much looking forward to seeing the range of products they develop.”

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