KARRIMOR LAUNCHES RUNNING APP
Leading British outdoor brand, Karrimor, has launched Karrimor Elite its first ever mobile app. The new FREE app (available for Android and iPhone platforms) enables runners and walkers to plan, map and record their routes and performance; rate and review new and existing routes; set themselves targets, and invite friends to join them on activities. The new apps can be downloaded now from the respective app stores:
To download Karrimor Elite for iPhone & Android go to http://bnurl.com/kr
According to Helen Barkerhelme, Karrimor Marketing Manager, “The new app is for runners and walkers and is an exciting development for Karrimor. We will be supporting its launch and our new product ranges with a national television advertising campaign and intensive in-store promotion. The app, together with our new running footwear ranges, provides us with a platform to appeal beyond the traditional outdoors market to new consumer groups such as urban runners and keep fit enthusiasts.”
Karrimor Elite also provides runners and walkers with the opportunity to listen to music en-route via an internal music player as well as the ability to take and record photos and link them to particular routes.
Once a run or walk has been completed users can save the route, share it with friends and compile their performance stats - to compare with their own additional attempts as well as those of friends. Best performances for every route are recorded on a leaderboard. The app also lists any routes that are in your vicinity and even recommends others.
Users of the app can also set themselves personal challenges in terms of calories consumed, distance travelled and time taken attributable to either selected routes or a variety of time periods (daily, monthly, weekly). If you are worried about the weather on your route – no problem as Karrimor Elite also has a weather forecast function built in.
For those who just want to get running or walking straight away there is a Quick Start facility and the map view function helps you keep track of where and how far you have travelled as well as provide you with an opportunity to journey plan whilst you are on your way.