Cricket retailer Mr Cricket has partnered with Gunn & Moore to launch a new GM Hero cricket bat to support UK military charity Help for Heroes.
The bat was formally presented by England cricketer Joe Root to Help for Heroes ambassador and avid cricketer Mark Taylor near the Tower of London the morning after the England v Sri Lanka T20 at The Oval.
Paul Redfarn, managing director of Mr Cricket, who came up with the idea, explained that Help for Heroes has become a key focus for the business and his family following the death of his daughter’s boyfriend, 19-year-old private Robbie Hayes, while on his first tour of duty in Afghanistan in January 2010.
“We have been trying to find a way to help those brave soldiers returning from war with life changing injuries, both physical and mental,” Redfarn explains.
“When we approached Gunn & Moore with this idea they responded enthusiastically and between us we believe we can help to make a difference.”
Gunn & Moore managing director Peter Wright says: “When Mr Cricket came to us with this idea we were delighted to help.
“Indeed, everyone connected with the company, staff and suppliers alike has gone the extra mile to help this idea come to fruition.”
Help for Heroes ambassador and Band of Brothers member Taylor, who the charity has supported through his recovery and who plays for the Help for Heroes cricket team, says: “It is fantastic that Gunn & Moore and Mr Cricket have teamed up to make this happen and support Help for Heroes.
“The money raised really does help the wounded, injured and sick, whether it is a physical injury or a hidden wound.
“Help for Heroes helped me hold my hand up and say ‘I need help’.
“I’ve got the closest relationship with my family that I’ve ever had because the charity has helped me deal with my post traumatic stress disorder and I have become a better person from it.
“The bat looks great and I can’t wait to give it a good knock.”
The Hero bat will be made in Gunn & Moore’s factory in Nottingham and will only be available from Mr Cricket in Burwell, Cambridge or online at http://www.mrcricketshop.co.uk
It’s hoped the initiative will raise over £10,000 for Help for Heroes.