Sep 04, 14

IRON GYM launches new Speed Abs offering

The fitness brand’s latest product targets the upper body and is destined to play a key role within IRON GYM’s product portfolio, which is famous for its portable home exercise equipment.

Features include:

• Internal Assist System for longer sets and full range of motion with every rep.

• Smart grip positioning and palm supporting ergonomic, with superior comfort via rubberised grips.

• Rubberised wheel for superior traction.

• Quick assembly - no tools required.

• Rounded wheel edges for smooth leaning positions.

IRON GYM is supporting the trade launch of Speed Abs with a comprehensive marketing package that includes:

• Retail support marketing package (subject to minimum orders).

• National advertising.

• Nationwide and local PR campaign.

• In-store POS and bespoke merchandising solutions.

“We declare our continued commitment to the growing home fitness market with the launch of Speed Abs,” Pentti Vartiainen, IRON GYM’s head of distribution, says. 

“In a market that has no defined leader, we are confident Speed Abs will help us attain legendary status amongst fitness enthusiasts and professionals the world over, while helping our users quickly build a strong, defined core.”

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