International High Performance Compression Brand Appoints Brandnation to Handle UK Media
Brandnation’s sport and fitness division has been appointed to manage media relations for 2XU – The International high performance sports brand driven by a relentless mission to advance human performance through the development of world-leading athletic garments.Brandnation will be managing a UK press office for 2XU and a wide-ranging brief that includes building consumer awareness of the 2XU brand as well as maximizing all current and future sponsorship and ambassador associations. 2XU was launched in January 2005 in Melbourne, Australia and in its first year its products graced the skin of multiple World Champion athletes. Since then it has formed alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, NBA,
Football, Swimming, Netball, and Running.
2XU is fast becoming the most technical sports brand in the world. Designed and tested in conjunction with industry experts, all garments employ intelligent
physiological design, cutting edge performance fabrics and construction.Mary Killingworth, Brandnation’s Managing Director says, “2XU is an excellent
win and a great fit with our sports and fitness division. The brand is strong and the products world-beating and we will be working hard to build UK
awareness and brand participation across the board. We will also be working to maximize a number of high profile associations and sponsorships, relevant
to different sports markets.”
