HOKA fine-tunes franchise and high-performance models while introducing a newlightweight favorite, as well as a new system of footwear categories that will allow users
to easily identify the purpose of different HOKA models (GOLETA, Calif.), October 1, 2018 — HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), unveils its Fall ’19 line, which fine-tunes favourite models and introduces exciting new ones. It includes a new edition of the best-selling Clifton franchise, a redesign of the fitness-oriented Hupana, an upper update to the race-ready Evo Mafate, and a brand-new, lightweight, highly-cushioned model that will appeal to everyone from serious racers to those running their first 5K.
Fans and critics of the early Clifton models alike will have reason to celebrate the latest iteration of this highly-cushioned, lightweight cornerstone of the HOKA lineup.
A fine-tuning of the model that has long appealed to serious racers, everyday runners and beginners for its signature HOKA cushion and ride – alongside its surprisingly low weight – the
Clifton 6 features a deconstructed upper with fewer overlays and embroidery reinforcement to minimise weight while retaining structural support. The Clifton 6 will return to a softer, plusher midsole cushion reminiscent of early Clifton models, while sporting an upper that cuts down on weight and improves on the fit and durability of its
predecessors. It’s not your father’s Clifton – it’s better. RRP £120.
Our lightest trainer – while retaining signature HOKA cushion and ride characteristics – is the all-new Rincon, a race-ready, well-cushioned trainer at one of our lowest price points to date.
With a new early-stage Metarocker positioning designed for an efficient forward roll-off, and an upper stripped of excess material, the Rincon will be one of our lightest shoes – at near 7.5
ounces for men’s size 9 – yet its well-cushioned platform makes this shoe capable of handling big miles and long days on your feet.With its outstanding weight-to-cushion ratio, the Rincon will appeal to serious racers and beginning runners alike. RRP £105.
The Hupana Flow brings a new midsole and outsole tooling to the popular, versatile, fitnessoriented Hupana franchise.