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Mar 22, 21

Helly Hansen introduces new Odin Infinity Insulated Jacket with innovative technologies and design

Helly Hansen introduces new Odin Infinity Insulated Jacket with innovative technologies and design features

Helly Hansen’s Odin collection is designed for those who like to push the boundaries, featuring innovative technologies and designs made to function and perform in unpredictable conditions.

Last winter season, the Norwegian-based brand launched the Odin Mountain Infinity Shell Jacket, featuring its most innovative and sustainable waterproof/breathable technology to date made without any added chemical treatments – LIFA INFINITY PRO™. And for Winter 2021, Helly Hansen takes this one step further with the Odin Infinity Insulated Jacket (SRP £700), featuring the revolutionary LIFA INFINITY PRO™ technology, alongside LIFALOFT™ insulation for maximum comfort, performance and protection on the mountain.

With LIFA INFINITY PRO™, the Odin Infinity Insulated Jacket features a fully waterproof/breathable LIFA INFINITY™ membrane and durable water repellent performance, achieved without the use of chemicals. Using LIFA® technology, a proprietary Helly Hansen fibre that is lightweight and hydrophobic, the new membrane is combined with 100% LIFA® face fabric, creating a revolutionary technology that meets the extreme waterproofness and breathability of HELLY TECH® Professional construction. With everlasting water repellent protection that never needs to be reproofed with chemical treatment after use, this jacket is durable and long-lasting while still delivering superior professional grade performance.

Developed with feedback from search-and-rescue professionals, the Odin Infinity Insulated Jacket also features Helly Hansen’s LIFALOFT™ insulation, which is 20% lighter while still being warmer than standard insulation. These professionals needed an insulated shell jacket that could keep them warm in unpredictable weather conditions, while also being lightweight for long missions on the mountain. With LIFALOFT™ insulation, this jacket is ideal for search-and-rescue professionals as well as ski touring, providing an optimal balance of lightweight warmth for varying activity levels.

In addition to the LIFALOFT™ insulation, this jacket comes with multiple pockets and an integrated whistle attached to the zipper puller on the chest pocket. Both features were also developed as a result from the feedback and insight of search-and-rescue professionals.

Jayna McParland, Design Manager for Mountain at Helly Hansen, comments, “We truly rely on and value the experience and insights of every professional we work with and we use their feedback throughout the design and development process, to create gear they can trust no matter what situation they may face. With the Odin Infinity Insulated Jacket, we worked closely with our search-and-rescue teams to develop gear that could live up to their highest expectations of function and performance, while still being more responsibly made.”

Additional features of the jacket include hood and cuff adjustments, a double zipper front, articulated elbows and a Recco® reflector for added safety. Available in both men’s and women’s specific styles, the Odin Infinity Insulated Jacket will be available in-store and online from Autumn 2021.

To learn more about the innovative LIFA INFINITY PRO™ technology, for more information about Helly Hansen or to see the latest collections, please visit: http://www.hellyhansen.com.

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