Jun 10, 14

GFORCE gives Tigers Events the edge

GFORCE gives Tigers Events the edge

GFORCE is now gracing the Grand Prix, Royal Ascot and Wimbledon, among other premier events, after being snapped up by Tigers Events.

The Leicester-based sports hospitality company decided to give its event staff a strong corporate image to reinforce the brand and turned to GFORCE to create a new shirt in keeping with its values.

Established 10 years ago, Tigers Events is owned by Leicester Rugby Football Club - otherwise known as Leicester Tigers

The company now runs the hospitality at around 100 events per year, including the Rugby World Cup and Cheltenham.

Richard Garner, head of sales for Tiger Events, says: “Our staff previously wore pink formal shirts, which looked smart, but collectively did nothing to amplify our brand.

“GFORCE worked with us to understand what we wanted and created a dye-sublimated shirt with our branding throughout.

“This new shirt presents a unified image and fits in perfectly with the events we are present at.”

The GFORCE shirt was created in the Tigers Events corporate colours of black, white and red with stylised branding throughout that was inspired by the company’s corporate website.

Created in the latest technical Microforce fabric, the shirt is easy to care for, requires little ironing and retains its colour throughout ongoing washes at high temperatures.

Initially created for the club and teamwear market, GFORCE is now gaining in popularity in the corporate hospitality market, which has been quick to seize the chance to purchase the flexible design the range presents.

GFORCE has an extensive range of sporting garments and the garments proving most popular for corporate wear are the dye-sublimated shirt, tracksuits and hoodies.

The manufacturing capabilities of the range mean they can be produced in countless unique varieties, with minimum orders of just 10.

If you are interested in how GFORCE could enhance your company’s branding call 0116 255 6326 or visit

More pictures

Get all the latest news free straight to your inbox






Works With: