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Aug 23, 07

Front Up AW07 collection

Front Up AW07 collection

This autumn sees the Rugby World Cup take centre stage as the world’s greatest rugby players battle it out to lift the Webb Ellis Trophy. With this heightened profile, Front Up, the first urban rugby fashion brand in the UK, is set to take both the fashion and rugby world by storm with its stunning AW07 collection.

Having already been worn by a number of rugby superstars, including Tom Rees, James Haskell and James Simpson-Daniel, the brand is now ready to tackle the market full on and bring the passion and excitement of the game into the clothes that people wear. So, if you want to stand out at the match, in the bar or simply around town then Front Up’s the brand for you this season.

With flowing passing moves and body crunching tackles, the brand is fusing rugby with high street style to create a fresh, unique and expressive look for both players and fans alike. It’s all about off-pitch style and forward-fashion thinking, which will lead to Front Up becoming the No.1 fashion brand for rugby fans worldwide.

The collection is inspiring, youthful and stylish and has that special something to turn heads. Garments have a soft, combed finish and are durable with a tight knit gauge. The brand also pays particular attention to shape, detail and hand feel, which are all backed up with the very best quality fabrics. The colour pallet features reds, greens and blues with basic grey marls and blacks to give a truly accessible yet original range. Hoodies, sweats, zip throughs and Ts are adorned with rugby-relevant logos, images and phrases, which really presses home the infusion of fashion and rugby and takes the brand to the next level in the market place.

With a stunning new ecommerce website (http://www.frontup.co.uk) and key outlets such as Rugbyscene on London’s Carnaby Street and Shop Rugby in Cardiff on board, things are really on the up.  The brand is also looking to launch womenswear, childrenswear and accessories and has plans to expand internationally to South Africa, New Zealand, France and Australia, to name a few.

Front Up represents the passion, energy and excitement of the game in the garments it sells and is looking to become the style icon of the rugby world. Its aim is ‘to give rugby fans the edge’, so watch this space - the big kick off is upon us and Front Up is ready for action!

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