The US sock brand is to be distributed by Exeter-based Tech Sports.
The brand covers a range of outdoor and sports sectors, including running, cycling, outdoor and snow sports, and claims to offer something a little different.
A unique knitting process allows Darn Tough socks to be constructed using no fewer than 1,441 stitches per square inch.
This process makes them incredibly dense and provides cushioning in key areas without the need for additional bulky padding.
It also means they are extremely durable, to the point that every pair comes with a lifetime guarantee.