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Nov 01, 10

Crocs enters toning shoe sector

Crocs enters toning shoe sector

Crocs has entered the toning shoe market with the launch of the Crocs Tone in the US.

The new shoe works through a concealed three-layer design that stimulates leg muscle activity while walking.

“Despite the toning category’s exponential growth, the market is missing casual lifestyle shoes – the Crocs Tone fills that void,” says Dale Bathum, Crocs’ global vice president of product.

“With the versatility and foot health attributes of our proprietary Croslite technology, we have the ability to design sleeker, more stylish silhouettes that stimulate muscle activity in the upper and lower legs so that women have the opportunity to realise the benefits of toning without sacrificing style or comfort.”

Prices for the new range start from $49.99 and includes a sling-back flat, clog and sandal.

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