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May 10, 21

CHEER FACTOR DEBUTS RE-BRANDING AND NEW WEBSITE, FOR 20TH ANNIVERSARY

Minneapolis MN: Warm-up apparel company Cheer Factor Inc. has entered its 20th year, optimistic on opportunities to grow the company going forward. During the recent COVID period, it has reassessed its market position and has transitioned from a traditional Cut/Sew company to a fully integrated Sublimation SUBDI II Apparel manufacturer. With a major commitment in the latest State-of-the-Art Sublimation technology, it is ready for accelerated growth in 2021 and beyond. Known for their Competition and Performance Warm-ups and Practice Wear this new commitment allows them to stay ahead in the marketplace.

Known for their slogan “What YOU can Dream, WE can Create” is an approach that has attracted America’s leading and emerging dance studios, gymnastics clubs, synchro swimming, figure skating, marching band, ninja and all-star cheer programs throughout America and Worldwide. They offer a unique one-on-one personal approach, where a Fashion Designer is assigned to create your one-of-a-kind warm-up or practice wear apparel. This process assures the customer total creative freedom and an exclusive “proprietary” apparel design brand. This path opposes the off-the-shelf catalog companies that fill the market. Another aspect Cheer Factor never discontinues an apparel line. So your clothing does not become unobtainable or outdated.  A team can order for as many years as they would like enabling cost savings by not needing to re-outfit an entire studio/club because the apparel in no longer made.

The Cheer Factor re-branding effort consists of a multifaceted approach, including a new corporate Logo as well as a new brand Trademark for the apparel line. The outcome, a clean modern graphic approach consisting of a hand-drawn letter-style typeface and a CF trademark symbol.  The trademark will appear strategically on the garments right arm and right leg as before, as an easy identifier of the branded CF apparel line.  Since 2001 Cheer Factor has served a diverse market from nationally acclaimed programs to emerging front-runners. The Re-Branding program and Website photography were created and managed by Yantes Photo & Design www.yantesphoto.com a Design and Photography company based in Lakeville, MN and works with a client base across America.

Simultaneously a new customer friendly website, http://www.cheerfactor.com, has been debuted as well. It features New apparel line introductions, including the Waterfall and Crystal Series - their Fast Ship designs,  plus a Step-by Step “How to Create Custom Warm-ups” downloadable Fashion Templates. The fresh new website design will give customers a easy to follow navigation process, inspiring proprietary creations, sublimation process guidelines, size charts and contact information.                                                                   

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