Canterbury and the RFU unveiled the new England Sevens home and alternate shirts at Twickenham today (April 11).
Launched by members of the England men and women’s teams, they will be worn for the first time at the Marriott London Sevens, the last tournament of the 2012-13 IRB HSBC Sevens World Series, which takes place at Twickenham in May.
Both shirts have the English rose at the heart of their design, using a pixelated image of the iconic rugby emblem to represent the DNA of the flower.
The home shirt utilises the established all white style, with the red and green colour of the rose emblazoned on the front of the shirt in triangular design.
The alternate shirt offers fans a livelier look to match the entertaining atmosphere at the sevens.
Positioned in triangular shapes, the colours of the rose blend together to demonstrate the fluidity and speed involved in the game.
To mark the unveiling of the new shirts and to recognise the different design styles, Canterbury has launched its ‘Home or Away’ campaign, which asks fans to pledge their allegiance to the home or alternate shirt by voting on http://www.canterbury.com/England or tweeting their preference with #HomeorAway to @canterburyNZ.
Canterbury will also be unleashing seven ‘Home or Away’ taxis on London, which will be wrapped in the design of the shirts.
All pictures received will automatically win a prize, which include money off vouchers, a new England Sevens shirt and tickets to the Marriott London Sevens.
Chris Stephenson, Canterbury CEO, says: “Sevens is becoming one of the fastest growing sports and has appeal to a wide audience.
“With this in mind, we have crafted two very special shirts representing a home and alternate proposition.
“The Marriott London Sevens is only a month away, which I’m sure will exceed the record breaking crowds of last year.
“We are keen to get the fans ready for the event, indulge in the atmosphere and decorate the whole of Twickenham in either Team Home or Team Away.”
To celebrate the launch of the shirts, Canterbury has also released a new Lego video showing Team Home and Team Away racing through London to make it to Twickenham for the England Sevens photo call.