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Jul 22, 14

Canterbury launches new rugby boot range for the 2014/15 season

Canterbury launches new rugby boot range for the 2014/15 season

It features a number of boots that have been tailored to the needs of different rugby positions, demonstrating the depth of Canterbury’s understanding of the small but important details that make each individual player tick.

This attention to detail can be seen across the four styles that make up the range.

For the backs, there are the customised Control and Speed boots.

The Control boot caters for the kicker, with its narrow fit and lightweight feel.

The six-stud design delivers good flexibility towards the toe, without compromising on stability in the mid-foot and heel.

The supple material ensures excellent comfort and improves overall kicking power and accuracy.

Ideal for wingers, the six-studded Speed boot offers enhanced support in the mid-foot, ensuring durability and stability while maintaining flexibility in the toe.

Lightweight throughout, including nylon-aluminium composite studs, the boot is ideal for quicker take-offs, acceleration and fluid movement.

For the forwards, Canterbury has designed the Phoenix and Stampede boots.

Intended for second rows and loose forwards, the Phoenix is a relatively lightweight boot that provides extra cushioning in key areas to provide enhanced support, especially when landing in the line out.

A durable boot, the Phoenix offers excellent support and traction for a forward’s style of play.

The Stampede is a robust alternative, able to withstand high impact, physical situations that occur on the field.

This tough, eight-stud boot provides excellent traction in the scrum, perfect for front row forwards.

The soft synthetic fabric enhances the fit and comfort of the boot, while strong rear and heel support ensures additional protection in the contact situation.

Canterbury has worked hard on the aesthetics of each boot, developing modernised graphics and logos to characterise the styles and offer a technical, movement inspired update to the range.

The varying requirements across the positions have been reflected within the accompanying ‘Make The Team - Boots For Your Position’ campaign, for which Canterbury worked with Championship side London Scottish.

The post-match setting tells the story of the players and their positions, highlighting how the boots helped them make their personal contribution to the game.

The video can be viewed here: http://youtu.be/BESAWTArGMk

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