Inspired by the passion, innovation and rich rugby heritage of over a century spent on rugby fields across the globe, Canterbury’s sports casual range presents quality rugby inspired pieces for everyday wear with a rugged yet authentic feel.
The range adopts the essence of the game for which the brand is famous, reinforcing its values and creating a quality, timeless appeal that is interlinked with the passionate, fun and confident persona of the brand.
The selection of products in the spring/summer collection combines classic shades of black and marl with vibrant seasonal colours such as island green, victoria blue and poppy red.
Camouflage graphics also feature across the collection, taking an influence from the indigenous flora and fauna of New Zealand, where the brand originated.
In addition to the ever popular CCC Classic Hoody, the spring/summer casual collection features a new Camo Raglan Hoody detailing a large camo embroidered logo across the chest and a colourful camo printed hood liner.
The Raglan Hoody can be combined with the new Camo Open Hem Stadium Pant or Printed Camo Board Short to create the perfect casual seasonal look.
Canterbury’s renowned attention to small details is fully apparent, with features such as detailed cuff tipping and back neck taping, as well as patterned hood lining and inner pant linings.
To accompany the SS14 casual collection, Canterbury has launched its ‘Republic of Rugby’ campaign.
Creating a feeling of familiarity and true passion of the iconic rugby lifestyle with the tag line ‘Live The Game’, these values are captured in a relaxed style of photography and a supporting film, which can be viewed at http://youtu.be/gMK_srRIg84