BRITISH CYCLING BRAND PARCOURS LAUNCH ‘WATTS FOR TREES’ INITIATIVE IN PARTNERSHIP WITH ECOLOGI
British wheelset brand Parcours to fund tree-planting through customer purchases of their aerodynamic wheelsets, with ‘Double December’ initiative seeing the team match the number of trees planted with each wheelset sold.
It’s no secret that cycling is an important part of the solution for a low-carbon future and key policymakers have been vocal about the role cycling can play in tackling climate change. However, it’s also well known that the manufacture and distribution of carbon fibre wheelsets can be an energy intensive process. Small steps taken by many are key in the fight against climate change and companies like Parcours are doing exactly that with their ‘Watts for Trees’ project.
In partnering with Ecologi, Parcours have committed to fund the planting of one tree for every watt saved using their wheelsets. If the wheelset purchased saves 15W, Parcours will fund the planting of 15 trees via Ecologi. The aim of this initiative is not only to take steps in the fight against climate change, but to enable and encourage more people to get involved with a climate pledge. With this campaign, Parcours hope to help plant tens of thousands of trees and help fund a wide range of carbon reduction projects. To celebrate the launch of this new scheme, the team at Parcours have planted 1000 trees already, as well as committing to doubling the number of trees that are planted across the month of December.
Founder of Parcours, Dov Tate, said, “I’m thrilled to have signed Parcours up to work with Ecologi, especially at this time of year when waste is at an all-time high. I had the idea to offer to “plant a tree for every watt saved” to help offset some of our carbon footprint and go one step further in our mission to become more sustainable as a company.”
Parcours already take a number of steps to reduce their carbon footprint and be as sustainable as possible throughout the supply chain. Spares and accessories are packed plastic-free inside compostable and biodegradable bags, made from vegetable starch. Wheelsets are packed in 100% recyclable cardboard boxes and the tape used to hold the boxes closed is also paper-based and fully recyclable.
Ecologi is an environmental organisation working to take action against the climate crisis by planting trees and enabling individuals to make a positive impact. Their model allows individuals to fund carbon offsetting projects and tree-planting initiatives with a monthly subscription. One of Ecologi’s missions is to be ‘climate positive’ which means going beyond carbon neutral and reversing years of carbon damage to the planet.
For more information about the full range of Parcours wheels, please visit http://www.parcours.cc.
The team can also be found on Facebook, Twitter and Instagram. The status of the Parcours ‘forest’ can be viewed here: https://ecologi.com/parcoursvelo