Feb 01, 16

ASICS launches fuzeX collection

Designed to meet the needs of a new generation of runners looking for versatility and design, fuzeX provides the ideal balance between performance and style.

Featuring fuzeGEL, a new lightweight midsole developed by ASICS Institute of Sport Science in Kobe, Japan, fuzeX footwear combines lightness and protection with a sleek three-dimensional curved design.

Available for men and women in a range of vibrant colours, fuzeX is available at ASICS online stores and selected running outlets worldwide.

Introducing New fuzeGEL Technology for light weight and protection
fuzeX footwear introduces fuzeGEL technology - a unique composition of regular midsole material and GEL to promote a smooth and comfortable gait by absorbing shock upon impact and propelling runners forward on repulsion.

In addition to the full length fuzeGEL, fuzeX features an 8mm heel drop and a moulded engineered mesh upper to give runners support, while retaining overall lightweight.

Designed for active style
The minimalist design features three-dimensional curves along the entire upper to reflect energy, radiating smoothly as the heel hits the ground.

With a range of colour variations, runners can enjoy wearing fuzeX not just when running or training, but also in day-to-day wear.

fuzeX also includes a range of coordinating apparel similarly designed for lightweight, protection and versatility.

The fuzeX apparel collection mixes performance with style. The lightweight technical fabrics allow young runners to perform at their best and protect them from the elements.

The versatility of this range, using graphic prints and bright colours, offers them the opportunity to create their own style and look good in any sports activity.

Inspiration for a new generation
As running’s popularity continues to grow globally, fuzeX’s unique combination of performance and style is ideally suited to the needs of a youthful and dynamic demographics.

Representing nearly 25 per cent of the running market in Europe, a core generation of runners aged 14-25 are highly active and incorporate running into their lifestyle as part a wide range of sports activities, including traditional and themed running events, gym workouts and in training for other sports.

Gerard Klein, ASICS global footwear product and merchandising division senior general manager, says: “We recognise that runners today are looking for versatility, comfort and design in their footwear and apparel.

“By bringing together cutting-edge technology with minimalist design, ASICS hopes that fuzeX will make running even more accessible and enjoyable.”

fuzeX footwear: RRP £100.

Layering top: £28.
7/8 graphic leggings: £40.
Tank top: £25.
Sleeveless hoodie: £40.

SS seamless top: £28.
9-inch shorts: £35.
Graphic tight: £50.
Packable jacket: £65

Product video:

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