Jan 14, 16

4iiii PRECISION Power Meter UK launch at The Bike Place

4iiii PRECISION Power Meter UK launch at The Bike Place

January 14, 2016 (Manchester UK) – Pinpoint Consumer Electronics Limited the specialist sport product distribution company is pleased to announce that it will be launching the Precision power meter from 4iiii Innovations at The Bike Place trade only cycle show 31 January – 2 February being held at the world famous Silverstone Circuit.

4iiii Innovations Inc. (4iiii), a global trendsetter in sport monitoring technology, recently announced it has been named the 2016 Official Supplier of Power Measurement for the Etixx – Quick-Step Pro Cycling Team. Through a
partnership with the team’s official equipment supplier, Specialized Bicycle Components, 4iiii is providing dual-sided PRECISION PRO power meters to the team’s more than 30 world-class riders.

4iiii introduced its left side PRECISION power meter to the market last year with a factory-install program, allowing bike enthusiasts to add power to their existing cranks.

Pinpoint is now launching a pre-installed left hand crank option for retail sale here in the UK at industry leading price points.

4iiii remains committed to providing a commercially available, dual-sided PRECISION power meter.

left side power meter leads the industry with its lightweight, compact design. At only 9 grams it is a highly accurate and affordable crank-mounted unit. With its proprietary strain gauge layup, PRECISION delivers real-time power output in watts and is both ANT+ and Bluetooth Smart compatible. PRECISION also distinguishes itself with its easy to access coin cell battery and over-the-air upgrades via both iOS and Android.

Since entering the market in 2012, 4iiii has gained an enviable reputation for developing new and standard-setting sports monitoring products. With PRECISION, the company introduced a new level in lightweight power meters. The company’s other industry firsts include: Viiiiva, the first ANT+ and Bluetooth Smart heart rate monitor that bridges and stores activity logs while offering a convenient tap to pair feature; and Sportiiii-the industry’s first eye-wear mounted data feed with audio and visual prompts.

4iiii Innovations Inc. is a global, Canada-based leader in providing innovative wearable technologies to OEM and retail markets. 4iiii entered the market in 2012 and brings an integrated portfolio of technology that raises sport monitoring to be more effective in keeping athletes smarter, faster and safer. The PRECISION power meter, Viiiiva heart rate monitor, Sportiiii heads-up display as well as the 4iiii and Cliiiimb apps – are designed to advance the athletic performances of fitness enthusiasts to professional athletes. 4iiii products have a fresh approach to displaying relevant performance information to the user and support both ANT+ and Bluetooth Smart wireless communications. In addition, some 4iiii products have open APIs, which support the development of a full ecosystem of targeted solutions to meet specific customer or market needs. The company was founded by Kip Fyfe and Victoria Brilz. The pair disrupted the sports tech sector by introducing the world’s first accurate speed and distance monitor technology in 2000 and later, in 2003, the ANT+ communication protocol as part of their previous start-up. For more information:

Pinpoint Consumer Electronics Limited is a specialist sales, marketing and distribution company with partnerships with several sport brands. Includes the award winning AfterShokz Sport Headphones. Exclusive distributor for 4iiii Innovations Inc. in UK and Republic of Ireland.

Pinpoint Consumer Electronics Limited
Rodney Annet
E: .(JavaScript must be enabled to view this email address)
T: 01606 558428

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