Zoggs has confirmed it will be the corporate partner of the Aspire Channel Swim once again, which gives people the chance to swim the 22-mile width of the English Channel over a period of 12 weeks in their local pool.
The initiative, which takes place between September 9 and December 1, is designed to raise money for spinal injury charity Aspire.
Now in its 14th year, £3.7 million has already been raised for the cause.
“We have a great passion for swimming, believing it to be one of life’s great pleasures,” David Annand, UK marketing and PR manager at Zoggs, says.
“We are extremely proud to be partnering the Aspire Channel Swim again in 2013 and encourage everyone - whatever age, sex or ability - to take part in this great challenge and raise much needed funds for those living with spinal cord injury.”