German sportswear manufacturer Ziener has been named the Official Clothing Partner of the FIS Nordic World Ski Championships Oberstdorf 2021 presented by Stora Enso following an agreement brokered by Infront, the exclusive media and marketing partner for the International Ski Federation (FIS) event.
It marks the first time Ziener has been named a sponsor and it will equip over 1,700 staff and volunteers throughout the event, which takes place in Germany from February 23 to March 7.
The agreement also includes the right to publish World Championship highlight clips on its own digital channels and logo integration on the event website and at the venue through video spots.
Ziener can also design an exclusive FIS Nordic World Ski Championships collection for sale online, in dedicated shops as well as via the company’s exhibition space at the competition.
Michael Witta, vice president of marketing sales at Infront said: “Ziener’s reputation as a top brand in the winter clothing market is well established and we are happy to welcome them onboard as we build towards the FIS Nordic World Ski Championships. We believe this partnership benefits for both parties and will provide broad exposure for Ziener’s brand.”
Moritz Beckers-Schwarz, general manager FIS Nordic Ski World Championships 2021, added: “We are proud to welcome Ziener to our family. It is important to satisfy our volunteers and staff with high quality partner and Ziener is the best we could win. Together we will experience the biggest sport spectacle in 2021.”