May 31, 06

World Cup sales bonanza

An extra £1.25 billion will be spent in the UK as a result of the World Cup, according to the British Retail Consortium.

This breaks down as follows:

• Consumer spending - £720 million extra, regardless of how long England stays in the tournament.

• Pubs, clubs and off-licences - £285 million extra if England gets to the semi-finals.

• Advertising - £300 million.

Sales of items such as footballs, garden-sized goalposts, sweatbands and supporters’ clothing have more than doubled at some outlets, reports the BRC.

Says British Retail Consortium Director General, Kevin Hawkins: “With continuing tough trading conditions and the recent nasty weather, retailers are welcoming any opportunities to maximise sales.

“We hope that the World Cup will contribute further to the signs of growth we’ve seen over the past few weeks, which indicate that consumer confidence is beginning to pick up.”

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