Feb 16, 11

Woodworm sponsors West Indies cricket team


Woodworm has announced a seven-figure sponsorship arrangement with the West Indies cricket team.

For the next three years West Indies players will wear specially developed Woodworm gear, with the new clothing making its debut at the WIndies first match in the ICC Cricket World Cup against South Africa on February 24.

Woodworm will supply all test match, ODI, Twenty20 and training clothing, and also produce replica shirts for merchandising by the West Indies Cricket Board, which it will also sell via its own online outlets and

“We are delighted and honoured to be sponsoring the West Indies, a team which has such an incredible pedigree and heritage in the world of cricket,” says Woodworm CEO Simon Millington.

“This really does herald the return of Woodworm to the international cricket stage in a significant way.

“Although we have bat deals in place with stars such as England’s Chris Tremlett and Sri Lanka’s Lasith Malinga, the global brand exposure secured by sponsoring the West Indies for the next three years demonstrates the level of ambition that we have for a resurgent Woodworm.”

The company has sourced some of the most technically advanced performance fabrics in the world to develop the new clothing for the West Indies, with particular emphasis on moisture wicking, breathability and thermo-regulation to keep players cool and comfortable in hot and humid conditions. 

“We are extremely pleased to have Woodworm as a partner in West Indies cricket,” says Nelecia Yeates, West Indies Cricket Board commercial manager.

“This partnership demonstrates that there is confidence in the West Indies brand and that we are moving in the right direction as we rebuild the regional game.

“We look forward to a successful engagement and we will be working together to ensure that the West Indies teams are issued with kit of the highest quality and which have a unique Caribbean flavour in their designs.”

Adds Millington: “West Indies cricket has gone through a very barren period recently.

“But the team always attracts massive media interest and has an incredible fan base, not only in the Islands but in the UK and other parts of the cricket playing world.

“That alone made it an easy decision for us to work with the West Indies Cricket Board to supply the team.

“They’re also a team very capable of producing the unexpected, so they can’t be written off for the ICC World Cup.”

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