Jul 14, 21

WMP Sports and iPRO Announce Partnership for Trio of Running Events


iPRO has recently signed a partnership agreement with WMP Sports that will see them become the Official Hydration Partner for their trio of running events.

WMP Sports opening event is the Cheltenham’s Half Marathon & 10k held on 5th September 2021. On 17th October 2021, The Weston Super Half will set off and finish from The Grand Pier and run through the surrounding Somerset villages. Exeter’s Great West Run, held on 22nd May 2022, has the option of a 13.1-mile half marathon route or a 10k through the heart of Exeter and finish at the Exeter Arena Athletics Stadium.

SW Runs’ Event Organiser, Rupert Martin, commented on the partnership with iPRO:

“iPRO fully encompasses our values of promoting health across the country to create a stronger, more active nation. They are committed to sustainability and use plant-based, low sugar ingredients to ensure they are THE name in healthy hydration. We look forward to sharing our vision with iPRO, and most importantly, aid our runners every step of the way”.

iPRO Hydrate is the leading wellbeing drink for healthy hydration. It’s the gold-standard hydration solution proven to replenish the body at an optimal level and aid recovery from endurance exercise such as running. This partnership will provide WMP Sports runners with the healthy hydration they need to maintain energy levels and protect them from exhaustion caused by dehydration. 

iPRO Global Partnerships Manager, Lucy Darrall, also spoke on the announcement:

“iPRO is committed to supporting the running community across the nation, and we are excited to partner with WMP Sports to keep runners hydrated at the finish line. Running and plenty of hydration can all help counter the impact of stress and regulate the wellbeing of our mind, which is something we strongly champion at iPRO.”

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