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odlo-june
May 21, 19

Wahoo sponsors the OVO Energy Tour of Britain and Women’s Tour

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Wahoo, the leader in connected fitness devices, has renewed their partnership with Britain’s leading professional cycle races, The OVO Energy Tour of Britain and The OVO Energy Women’s Tour.

Continuing as Official Training and Cycle Computer partner for The Tour series, the OVO Energy Women’s Tour and the OVO Energy Tour of Britain, Wahoo becomes the Official Sponsor of the Combativity award; now named the ‘Wahooligan Combativity Award’.

The Combativity Award has an incredibly prestigious role of honour, with previous winners including British Olympic champion Dani Rowe MBE, who placed third overall in 2018; and Grand Tour legend André Greipel in 2016.

Colin Eustace, Wahoo’s VP of marketing, said: “We are thrilled to continue our sponsorship of The OVO Energy Tour of Britain and The OVO Energy Women’s Tour. This year we have elected to sponsor the Combativity Award as it ties in perfectly with the Wahooligan ethos and its community. At Wahoo we feel the award shows exactly what it means to be a Wahooligan.”

Mick Bennett, OVO Energy Tour of Britain and Women’s Tour race director, said: “It’s great to have an innovative, internationally recognised cycling brand supporting both men’s and women’s cycling in Britain. Wahoo’s passion and excitement for the sport makes them a natural fit for our combativity award; we look forward to celebrating and rewarding the courageous performances of riders in both the OVO Energy Tour of Britain and OVO Energy Women’s Tour this year.”

Last year’s OVO Energy Tour of Britain Combativity Awards were won by Matthew Holmes and Maaike Boogaard.

The 2019 OVO Energy Tour of Britain begins in Glasgow, marking the sixth occasion that city has hosted the modern edition of The OVO Energy Tour of Britain - the last time being 2016, during which occasion André Greipel won the opening stage from Glasgow to Castle Douglas.

The OVO Energy Women’s Tour is regarded by many as the world’s leading women’s stage race, with a prize fund equal to that of the men’s race. The Grand Depart will take place in Suffolk, with stages in Kent, Oxfordshire and Warwickshire.

This year, the race concludes in Wales, featuring two of the most challenging days in race history in the counties of Powys and Carmarthenshire. The 2019 edition will also be the first to feature six full stages, up from five in 2018.

The OVO Energy Women’s Tour will take place between June 10-15. The OVO Energy Tour of Britain will take place between September 8-15.

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