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Feb 17, 22

Universal Performance - activewear that plays fair to our planet and people

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New activewear brand, Universal Performance launches in the UK.

UP was born from a passionate belief that performance wear should do good everywhere. That is why our activewear is for active people who want to make an active difference, by choosing quality, handmade, stylish performance clothing that helps protect the planet.

What makes them different?
● Sustainable – committed to reducing wastage, from fabrics used to make their garments to the water needed to wash them

● Responsible - they will never support fast fashion, or flash sales because they never want to see their clothing on a landfill

● Fair - they do right by the craftspeople who make their clothes and the planet that provides the raw materials, they will never treat either without the utmost respect

● Valued - staying true to their values means always providing great value performance clothing you want to own and wear

● Different - nothing will ever change if we all do the same

The Universal Performance mission is to help encourage day-to-day performance, not just in a ‘fitness sense’ but our performance towards one another and the planet. Universal Performance feel it’s their responsibility to do the right thing, by producing ethically, and environmentally friendly clothing that they never want to find in a landfill site.     

Craig Townley, Creator and Founder of Universal Performance, said: ‘’If consumers would only refrain from washing one in ten times, we could save 47 million tons (megatons) of CO2 and 4.5 billion cubic meters of fresh water worldwide. So, if you are going to launch a new clothing company then it has to be with good intent for the environment to ensure that you are not ‘adding’ to the current issues that the textile industry create.’’

Wear more, wash less with the genius of Polygiene. That is why the Universal Performance activewear range features Polygiene, which eliminates odour by preventing the growth of bacteria. When bacteria can get into your clothes, it’s hard to get out, meaning you find yourself washing your activewear more than you would like.  But with Polygiene BioStatic Stays Fresh technology, bacteria molecules are permanently broken down on contact. According to Polygiene, 45 per cent of people discard garments after washing due to odour and we want to be part of the solution to that problem.

The power of Drirelease custom blend technology. To further ensure the durability of its activewear Universal Performances uses Drirelease custom blend technology. The built-in combination efficiently pulls moisture and perspiration away from the skin and pushes it to the exterior of the fabric where it can evaporate quickly. This means less time spent in the washing machine and less water wasted.

No need to compromise on style. From seamless, unrestrictive t-shirts, to expertly cut racer tops with Universal Performance you don’t need to compromise on style when trying to make better garment choices. Universal Performance believes in high-quality, timeless performance wear that makes you look good and feel good.

Be part of the solution not the problem. Universal Performance is passionate about reducing the environmental impact of its performance wear. It’s a fact that consumer use equates to almost two-thirds of the environmental footprint of a garment. Which is why by choosing Universal Performance you can be part of the solution, not the problem. Helping to save water, energy and reducing the use of microplastics.

That’s not all. All packaging is either fully recycled or made from eco-friendly, carbon-neutral sugar cane, the greenest material on Earth and you can count on all Universal Performance clothing being handmade by traditional craftspeople in Portugal. To avoid overproduction and overconsumption all of our clothing is made in smaller batches to help protect the world’s resources.

Universal Performance activewear is available at: https://up.clothing/

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